Got to have a lot of fun working on a new line of goods for Jake over at Always on Film.

The pièce de résistance was creating our mascot JJ - THE cat you need to know when it comes to film cameras and intel.

Early on, the character took shape using style cues from cartoons in the late 50s/early 60s like Top Cat, The Pink Panther, Garfield and Yogi Bear. Along the way, we toyed with his posture and setting. At one point, he was a jeweller - surveying each camera as if they were his fine gems 💎 and that’s really where the line ‘purveyors of film cameras’ came from. Which we soon and sure enough pun-ified with the purrrr on purveyors.

I created the illustration ✍️ in Procreate then transferred to Illustrator for artwork and typesetting. Then dipped between the two tools as I created the pocket and back designs.

Jake and I share a love for diy zines, lettering and tee’s anyway so when we got talking about printing and what materials to use - understandably we were excited. And this job had my man, Josh Rones written all over it!

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Josh has been printing tees, packaging and prints using his own silk screen setup for a while now. Largely working out of his bedroom and doing fun one-offs for friends or batch jobs for people. He was integral to fine tuning the design, guiding us through bits and pieces and managing the entire print, deliver operation. 👌👌👌 Really made it look too easy.

Stoked how these came out and make a good summer tee.

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Organic Cotton Tees and Tote bags are now available. Buy yours here.

I’m a big fan of the bright yellow!