The Bodyshop

Background
In a fiercely competitive marketing, the health and beauty industry can easily feel overwhelming to find your way in - no matter who you are. We all like to look around before making a decision, research which products best suit our skin, hair etc or if we're buying for a loved one, require that helping hand to put us in the right direction. Because so many of these questions rely on our own investment and scouring the web for answers, the Bodyshop wanted to find a way to signpost and share some of their favourite products with the world. 

The task
Working with a senior designer, we came up with a name, visual identity and creative campaign for the Bodyshop to use both online and in store with the chosen products.